- Ogilvy – The view from Touffou An internal promo-video for Ogilvy & Mather's staff with David Ogilvy.
- AppNexus optimiser AppNexus: set your own CPC, while paying CPM, huh?
- improving Traffic Quality RocketFuel has created an AI solution to catching bot-traffic. One way is by matching credit card transactions to IP's
- Ad Network questions Important points to cover when interviewing a new traffic source
- Airpush reporting API Extending the 7-day Airpush conversion optimiser
- a Webinar template for Startups Webinars are sometimes not used because it seems daunting. This is mainly due to having no real worked-out presentation.
- David Ogilvy’s Sales manual a reproduction of David Ogilvy’s Sales Manual for the Aga Cooker, written in 1935
- 6 Ways to Make the Magalog Work in B2B Ethan Boldt, Chief Content Officer of DMIQ, discusses the recent Harvard Business Review mail piece and the direct mail best practices for using magalogs in the B2B sector
- Keeping your Customer Known as a “Stick letter” in the direct mail trade, this simple trick will make your customers keep coming back for more
- Three GOOD ways to discount Is it possible to discount without damaging your brand or training customers to wait until there’s a sale of some sort?
- Types of Offer What is the most powerful factor to increase conversions?
- Override Author Byline Test Post An article to test overriding the default site author.
- A Post with Images Examples and code for displaying images in posts.
